Most Universities have the tradition of electing a Resident Artist and a Resident Writer each year. Orlando Vallejo a renowned artist in Puerto Rico was elected Resident Artist at the Universidad del Turabo in 2000 and has been one of the few to have his tenure renewed making him a Resident Artist from 2000 -to 2002.

The Resident Artist has a workshop on campus close to the Registrars building. It is a  very cozy place with high ceilings where he imparts classes to certain groups of students and does his own work. During his tenure, his work was of fundamental importance in spreading the importance of art education among the student body.

At the end of his residency, the Museo y Centro de Estudios Humanísticos Dra Josefina Camacho de la Nuez accepted the challenge of preparing an exhibition of most of the paintings made during his residency period. As part of this exhibition, we produced a catalog. 

We met with the artist to discuss his view of the book. Vallejo’s oeuvre is very bright, he uses solid primary colors and big stretches of paint. To reflect his personality the Catalog is divided by solid textured pages of color, the type is treated very cleanly and the 254 book finishes with a selected biography of the artist.

PROJECT SCOPE

Project Management

Book design and formatting

Cover design and artwork

Publishing Coordination

Print Management

Book Mockups

Promotional Invitations

Invitation to several presentations