Our client María Zamparelli did not have a very big budget to place ad campaigns for her new books but she did have a group of very faithful followers whom she wanted to please. After brainstorming, evaluating, and verifying the cost of different alternatives we decided that the most cost-efficient way of marketing would be to print a bookmark. She could mail them out to her contact list and include them with her other books. Zamparelli also wanted something special for her VIP contacts and assistants so we had two dozen coffee mugs printed which she hand-delivered in a custom package for each one.
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