
When Dr. Rosselló’s book Católico Protestante was printed, people not only bought the book for the important analysis of the subject matter, but were fascinated by its cover.
Taking advantage of this fact, we met with his marketing people to evaluate different ways in which they could capitalize on this interest. We decided that his target market was interested enough to purchase an item with the cover printed on it, so we developed a teeshirt and a bag with the cover.
All involved were happy with the products. They not only served the marketing purposes but also became another source of revenue.