HOW TO KEEP YOUR BRAND “ON TRACK”
Having a consistent identity is not just a matter of using the same logo all the time. To send out a unified message you have to look a little beyond your logo. What do all the rest of your marketing materials say: “we are cheap and bargain for the last penny to the lowest bidder” or “ our clients deserve the best and most professional material available within our budget”. There is a big difference in these two messages. They can either make or break your business.
BRANDING SPEAKS VOLUMES ABOUT YOUR BUSINESS
‘Don’t judge a book by its cover, never judge a person by their appearance”. But reality shows us that, not only do we judge but we make important decisions based on this judgement. Every single day we confront situations in which appearances dictate our reactions. Graphic Design or the lack of it is no exception to this rule.
JUST OUT OF THE “OVEN”
Economist Heidie Calero writes in plain language (spanish) a free downloadable piece explaining the economic situation of Puerto Rico as of August 2017.
HOW TO MAKE YOUR CLIENTS OPEN YOUR MAIL
Your correspondence is vital to your business. Normally clients receive hundreds of letters a week, and yours is just one more in the multitude of envelopes. How can you make your mail stand out so your client will notice it. Let us help you out-
AD AGENCIES, WHO REALLY WORKS ON YOUR PROJECT?
You hire an Advertising Agency to take charge of your account and design a new marketing strategy for your company, but, do you really know who is working with your proyects? Let us explain how this all works.